Mary Lynn Baker graduated with a Bachelor's in Advertising from the University of Florida. She has worked in the TV industry for the past 21 years. For the first 10 years of her career, she managed local & national accounts in TV advertising sales with an extensive focus on the retail, automotive & legal verticals.
In 2010, Mary Lynn was approached by a legal client to manage their TV buy. Her instant success was apparent and she was referred to other personal injury clients.
Since then, she has grown her client base exponentially handling major markets throughout the country.
In 2016 Mary Lynn began placing digital video buys for her clients as well. She is a pioneer in this space which is still in its infancy stages with regards to strategic placement. Her extensive TV background is unlike most traditional media buyers. Having been on both sides, Mary Lynn is fluent in media math and its application in negotiating an effective & efficient OTT buy. As a result, her clients are benefiting from the lowest CPM’s available on OTT platforms.
All New Media Clique clients are given market exclusivity. Current markets are Boston, Providence, Charleston, Columbia, Myrtle Beach, Reno and Las Vegas.